I worked for a weekly arts and entertainment magazine in Arizona some years back. We’d have these periodic brainstorming sessions to figure out what the cover story would be in each upcoming issue. Anytime an urgent current event came up, we might pop that on the cover, but usually we could plan things out for weeks or months. The advertising sales staff needed to know so they could target particular advertisers for ad buys.
So: One week, the local train museum. The following week, local musicians. The week after that, Navajo artists, or people who take their dogs to work, or … could be anything arts- or entertainment-related. Continue reading “Wanted: Lessons in Strategic Thinking”